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October 2010 Yahoo Store News


Car EngineStop Putting New Tires On a Car That Doesn't Run!!


Let's play pretend for the next few minutes. Let's pretend that you have a car that doesn't run. So you put new tires on the car thinking that will solve all your problems.

Here is the problem; the car doesn't even start up. So you open the hood and you see there is no engine. Those shiny new tires are nice but, without that engine honey... you aren't going anywhere.

Now I want you to picture your website. You try and try to rank number 1 in the search engines. By now you would be happy just to rank on the first page.

So you start trading and buying links with anyone you can find.


Your website doesn't have an engine. Your website does not have any content.

You as a store owner know that you have to have good solid unique content. Yet, most store owners skip this part and jump into links or Meta tags.

Those are all nice to have for your new car. However, it's like painting your car and adding new tires. You still are not going anywhere because you have no engine.


If you want to start driving your car, you have to put in an engine first. Then you can work on painting the car. Then you can work on adding new tires. Then you can work on upgrading that stereo.

But, if you want to drive your car right now.... You HAVE to have an engine first.

So let's talk about your content.

  • Have you copied the manufacturer's description?
  • Have you copied the dropshipper's description?
  • Have you copied the competitor's description?

You have no engine. You are not going anywhere so you might as well sit on the porch and look at your new car sitting there.


You could make a plan that starts today. You could make a plan to install a new engine right away and be driving your new car in a matter of weeks or even days.

Step 1 - Understand Your Customer Is

Create a persona of your customer. Is your customer male or female? How old is your customer? What type of income do they make? What type of language do they speak? How can you help them? What problems do they have? How can you solve their problem?

Step 2 - Learn How They Find You

Now it is time to learn what keywords and phrases they are using to find your products. Do they use one word, two words, or even 5? Do they look for your products by brand name or model number? Do they know the UPC number? Keyword research is the most important phase in your plan. Make sure you spend lots of time here. Think of keyword research as your oil that makes the engine run nice and smooth.

Step 3 - Update 5 Pages a Day - Every Single Day

Take what you have learned in Step 1 and Step 2 and start applying them now. Update 5 pages every single day. If you have extra time, do 10. But make sure you do 5 pages every single day. If you have difficulty writing, talk into a microphone, and transcribe. Talk to your customer in a way they understand. If they are teenagers, use slang. If they are the older crowd, stay away from words they will not understand. Solve their problems using keywords they are going to use to find you. Do not write to your customers thinking that you have to use your keywords over and over again. Write to your customers exactly how you would talk to them.

"Would you say, "This blue widget will solve all your blank problems because this blue widget can do this and the blue widget can do that. Did you know that the blue widget can also do this too? Grab the blue widget now because this blue widget is going fast and you don't want to miss out on buying this blue widget. This blue widget could sell out so fast because everyone wants a blue widget."

Sure, we used our keyword blue widget but, we also lost the sale. So really what was the point of getting them to our website?


How can you add more content to your website?

You have heard me say it many times and I will keep repeating it as long as it remains true. You need a blog. Your blog can be the home base for all social media. You blog can be an excellent place for information for your customers. Your blog can be a phenomenal place for you to add great content to your website on a consistent basis.

Just make sure you hook it up correctly to your store using a subdomain so that your store enjoys all the benefits.

Now that you have an action plan, are you ready to add that engine to your new car?

If you need help, let us know! We are always here to help and if you haven't heard, right now we are running an amazing special!

Purchase any of our design packages and we will upgrade you to the next highest package - at no cost to you.

Just add in the comments box, "Level Me Up Please!"

Not sure which package is right for your store? Just give us a call toll free right now by calling 888-312-7839.


Shawna Seigel

Shawna Seigel
(Formally Shawna Fennell but, I got married on the Fourth of July!) Click To See Pictures

Do you Twitter? Follow 1 Choice for headlines only. If you want to get our blog postings and want to get personal with me, follow Shawna Seigel.


Want to win up to $500 in programming for your Yahoo Store?

Learn more about Feature Fridays!


Recently Completed

New Services

LogInYahoo Registration and Login

We are pleased to announce Yahoo! has included the client registration for their Merchant Solutions ecommerce sites. Order today your Registration and Login for Yahoo Stores and have it installed in 2-3 business days!

ebook-money-machineEbook Money Machines

Learn How to Quickly and Easily, Learn to Publish Your ‘Hot Selling’ eBooks to Amazon Kindle...And Reach the Massive Kindle Market...Starting Today! Grab your copy of Ebook Money Machines Video Tutorial today!

Don't forget to download our e-books!

Scientific AdvertisingFREE eBook 350 Social Media Tactics

This book is broken up into 7 different parts. You will learn: 50 Digg Tactics, 50 LinkedIn Tactics, 50 Squidoo Tactics, 50 StumbleUpon Tactics, 50 Twitter Tactics, 50 Yahoo Answers Tactics, and 50 YouTube Tactics. Download your free copy of 350 Social Media Tactics

Relevancy Is QueenDid you read our last SEO e-book?

Relevancy is Queen has gotten rave reviews!

If content is king, then relevancy is queen! Find out how being relevant can get you to #1 in the search engines today!

Plus, it's free!!

Featured Video Tutorial
We know videos ROCK! We know videos help to increase sales. We know YouTube is the second place people go to search online.

But do you know how to add videos from YouTube to your Yahoo Store?

Watch our video tutorial below to learn how and remember, uncheck the box to add related videos. You never know what type of videos will come up and we want to keep your customer focused on YOUR website and/or products.

Recent Blog Tips

Make sure you are subscribed to our blog! Over the next few weeks we are going to expand on each aspect we discussed above in more detail. We have lots of choices to keep up with our blog. You can subscribe to our RSS feed or get email updates. If you use Twitter, you can get to know me and get updates on new blog posts too.

Recently Interviewed

1 Choice 4 Your Store is proud and honored to host Ecom Experts on WebmasterRadio.fm

We have had the privilege of interviewing some of the most amazing guests and hope you enjoy listening to the interviews as much as we enjoyed doing them!

If you have missed any of our shows, you can click on the links below.

How Your Local Directory Listings Can Rank Better in Google?
Air Date: October 11, 2020

Can local directories help my site rank better in Google?? We learn the answer to these and other questions with Mark Munroe from MerchantCircle.com.
Viral Marketing with Matt Siltala
Air Date: October 4, 2020

Shawna speaks with Matt Siltala, Co-Founder of Dream Systems Media, about Viral Marketing. Matt explains the concept, ROI opportunities, industry benefits, marketing methods and some successful examples.
Ecommerce Q and A: Exotic Fruits and Sterling Silver Jewelry
Air Date: September 27, 2020

Shawna and Rene present their end of month Ecommerce Q and A. They review different ecom sites this month showcasing Exotic Fruits, Sterling Silver Jewelry, Thin Wallets, and medical tests.
How Does Google Instant Affect Your Traffic and Sales?
Air Date: September 20, 2020

Dave Davies, CEO of Beanstalk Search Engine Optimization Inc, discusses How Does Google Instant Affect Your Traffic and Sales. We also learn how it will affect PageRank, traffic and sales.
Video for Your Ecommerce
Air Date: September 14, 2020

Greg Jameson, President of WebStores Ltd. tells us why video such a hot topic for store owners. We also learn what it take to create a YouTube Channel including formulating topics, length and adding videos to your website. We also go into the production process, from editing to lighting to even green screens.
Best Practices for Customer Registration
Air Date: August 30, 2020

Mike Ober from Yahoo Small Business stops by to discuss the new features released earlier this month from Yahoo, as well as, best practices for Customer Registration. He also participates on the monthly site reviews.
Retaining Existing Customers
Air Date: August 23, 2020

Studies show that its less expensive to bring existing customers back than to attract new ones. So how can you take your existing customers and bring them back into your store to purchase again? Shawna welcomes the always popular Kat from Kats Kloset! Kat was recently named one of the top 6 Social Media Sellers by eBays blogger, Richard Brewer Hayes and is keeping busy trying to live up to that image.
Big Commerce CEO Mitchell Harper
Air Date: August 9, 2020

Mitchell Harper is the co-founder and product manager for BigCommerce.com, the fastest growing e-commerce platform in the world.

Residing in Sydney, Australia, he has built Interspire (the parent company of BigCommerce.com) along with co-founder Eddie Machaalani to over 50,000 clients and seven figures in yearly revenue with 40 employees in three countries. All of this growth was the result of listening to customers, hiring the right people and guerilla marketing.

Nobody understands more how to grow your business to a seven figure a year business on a shoestring business. Shawna asks Mitchell what it takes to get there…and stay there!
Online Postage Shipping Options
Air Date: August 2, 2020

Every store owner starts out wondering the same thing, how should I be shipping my items? Should I use the Post Office, Fed Ex, or UPS? All things shipping are discussed with Eric Nash, Director of Online Marketing for Stamps.com. Shawna and Eric discuss online postage software, tracking, International Shipping and more.
Ecom Site Reviews on Adult Themed Sites
Air Date: July 26, 2020

Shawna and Rene do their end of the month site review session for the month of July. They look into a number of ecommerce sites selling adult novelites and products, and look into issues likes anchor links, product descriptions, patterned backgrounds, html elements and more.
Online Marketing for Ecommerce
Air Date: July 19, 2020

Shawna welcomes Greg Jameson from WebStores Ltd to discuss online marketing for online store owners.
5 Tips For Using Video for Ecommerce
Air Date: July 12, 2020

Shawna speaks with Don West and Kenny Barrickman of WildWestDeals about Using Video for Ecommerce.
Ecommerce Q and A-Shopping Cart Pages and Rotating Banners
Air Date: June 28, 2020

Shawna and Rene look for specific problems in regard to SEO, Usability, Landing Page Optimization, and help you to increase conversions. In this session, they look at issues on a number of websites including shopping cart pages, rotating banners, product images, links, add to cart buttons, copyrights and more.
Marketing to Mom
Air Date: June 21, 2020

Maria Bailey, author of Mom 3.0, shares her knowledge of marketing to the every day Mom. Offering practical insight on closing the sale, and getting Moms attention with great marketing and top notch customer service.
Seven Ways to Get the MOST Out of Website Tracking
Air Date: June 15, 2020

Jennifer Whaley, Business Development Manager at Century Interactive, shares her useful insight to give us the seven ways that you can get the most out of website tracking.
Yahoo Merchant Summit/IRCE 2010 Preview
Air Date: June 7, 2020

Mike Ober from Yahoo! Small Business previews the upcoming Internet Retailer Conference, Yahoo Merchant Summit, plus offers some Ecommerce Best Practices.
Site Reviews & Your Ecommerce Questions Answered
Air Date: June 1, 2020

Shawna and Rene do their end of the month Q and a, where they offer some site reviews for an online Latin store for Authentic Mexican Food and Latin Products, TheLatinProducts.com and ivyrosegifts.com, a site that offers a variety of personalized items including birth records, prints, step stools, and ID tags, including keepsake christening or baptism gifts.
Tips on Using Google TV for Ecommerce
Air Date: May 24, 2020

How does Google TV effect online store owners? Shawna offers some direction on how merchants can utilize Google TV, a new experience made for television that combines the TV you know and love with the freedom and power of the Internet recently unveil at the Google I/O event last week.
PowerSeller and Education Specialist Melinda Jackson
Air Date: May 11, 2021

Melinda Jackson is an eBay PowerSeller and Education Specialist. She also hosts her own online radio show and is an eCommerce Coach. She shares some of her ecommerce expertise.

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October 2010 Yahoo Store News

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