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October 2010 Yahoo Store News Part 2

Welcome

Does the design for your online store really have an impact on where you rank in the search engines?

Buy NowEcommerce starts with a great design. But it doesn't end there.

Website designs must be consistent with your product, brand image, and your customers' wants and needs.

  • Who is your customer?
  • How do they shop?
  • What makes them click the add to cart button and continue the purchase process?
And don't forget the search engines.

A website must provide a positive experience for your customer and the search engines.



Let's look at the experience of a shopper who comes across a site with an ugly design or as Avinash Kaushik explains it best...

"I came, I puked, I left"

For example, I am searching for a red cotton shirt. I go to Google and enter in their search box "red cotton shirt". I get a listing of sponsored links on the top and on the right.

Below the top sponsored links is a listing of the top organic results. The first sponsored link on the right side says "Spring sale" - not sure what that has to do with a red cotton shirt and I am in a hurry so I don't click that one. The second link says "Cotton T-Shirts" - again I don't click. I want a red cotton shirt and I am running out of time so I look at the first link of the organic listings. It says "Red Cotton T Shirt" so I click on it.

FailOh my goodness - the site scares me! The design looks like a porn site, dark colors, flash that gives me an error, and music that automatically plays - I hate that.

That was a bad experience. I quickly hit the back button to go back to the Google search.

So now your site's page has a bounce rate of 100% for that visit.

A bounce rate is the percentage of visitors who came to your page and immediately leave without going to other pages on your site.

If 10 people came to your site's page and only 1 person stays and visits another page on your site, then your bounce rate is 90%. If 10 people come and 5 people stay and browse your site, you now have a 50% bounce rate. You get the idea.

Google has to determine who on the web has the best results for the search.

If Google doesn't provide you with the information you need, you will go to Yahoo! or Bing or another search engine. A page with a 90% bounce rate may not rank as high as a page with a 30% bounce rate. Google doesn't know why your bounce rate is so high - It could be your design, it could be your content, it could be your relevancy.

The search engine just knows people don't like your site compared to another site.

Now let's look at a great website experience after you have redesigned your site. You had a 90% bounce rate last month but something is happening. You update your site every few days and more people are looking at your site. Your average time people spend on your site has increased because your design is very inviting. Your customers love what they see and want to see more, they click and click - maybe they buy, maybe they don't but your bounce rate is decreasing from 90% to 30%.

The search engine loves seeing this trend and wants to reward you.

decision timeThe search engine needs to make a decision

Which page should I list higher - the page with the 90% bounce rate or the page with the 30% bounce rate? This page with the 30% bounce rate will rank higher.

This is a very simple example - search engines use many algorithms that determine your placing on the search engine rankings. Some you can control such as your site's load time and some you can't such as the bounce rate. Google doesn't think you have an ugly site but they know the people who are have found your site are not happy.

Always maximize what you can for the search engines and your customer's experience and change anything that leads to a bad experience such as your design.

So to answer our original question... Can a design affect your search engine rankings?



Yes, a gorgeous custom design for your site, specifically designed for search engines, usability, ease of navigation and conversion optimization will help your search engine rankings.

Have Questions? Want to a new design for your online store? Call toll free right now 888-312-7839.

Sincerely,

Shawna Seigel

Shawna Seigel
(Formally Shawna Fennell but, I got married on the Fourth of July!) Click To See Pictures


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P.S.

Want to win up to $500 in programming for your Yahoo Store?

Learn more about Feature Fridays!



Recently Completed


Upcoming Webinars
Date and Time Name Register
Wed, Nov 3, 2010 1:00 PM - 2:00 PM EDT Yahoo Stores and Your Ecommerce Success
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Thu, Nov 4, 2010 1:00 PM - 2:00 PM EDT Q4 Search Engine Marketing: The Highs and Lows of this demanding season
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New Services


LogInYahoo Registration and Login

We are pleased to announce Yahoo! has included the client registration for their Merchant Solutions ecommerce sites. Order today your Registration and Login for Yahoo Stores and have it installed in 2-3 business days!



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Don't forget to download our e-books!

Scientific AdvertisingFREE eBook 350 Social Media Tactics

This book is broken up into 7 different parts. You will learn: 50 Digg Tactics, 50 LinkedIn Tactics, 50 Squidoo Tactics, 50 StumbleUpon Tactics, 50 Twitter Tactics, 50 Yahoo Answers Tactics, and 50 YouTube Tactics. Download your free copy of 350 Social Media Tactics




Relevancy Is QueenDid you read our last SEO e-book?

Relevancy is Queen has gotten rave reviews!

If content is king, then relevancy is queen! Find out how being relevant can get you to #1 in the search engines today!

Plus, it's free!!






Featured Video Tutorial
7 Reasons Why Your Website Should Be Listed in the Local Directories

I had the pleasure of interviewing Mark Munroe from MerchantCircle.com on our radio show Ecom Experts.

You can listen to the full interview by going to:
http://www2.webmasterradio.fm/ecom-ex...

My first question I asked him was, "If we already have a website, why should we care about being in a local directory?"

Mark gave us 7 great reasons why. Watch the short video below to learn more! 1. People go to these websites to search
2. You can create links to your website
3. Collect and respond to customer reviews
4. Most have a selection of free business tools
5. Most have a selection of paid business tools
6. Create additional content for your listings
7. Increase traffic to your website



Recent Blog Tips

Make sure you are subscribed to our blog! Over the next few weeks we are going to expand on each aspect we discussed above in more detail. We have lots of choices to keep up with our blog. You can subscribe to our RSS feed or get email updates. If you use Twitter, you can get to know me and get updates on new blog posts too.



Recently Interviewed

1 Choice 4 Your Store is proud and honored to host Ecom Experts on WebmasterRadio.fm

We have had the privilege of interviewing some of the most amazing guests and hope you enjoy listening to the interviews as much as we enjoyed doing them!

If you have missed any of our shows, you can click on the links below.

Air Date: November 1, 2010

Ecommerce Evangelist Bob Angus from VeriSign discusses How Symantec and VeriSign monitor traffic on ecommerce websites? What should ecommerce sites be doing to keep themselves and their customers safe? Plus…Learn how you can receive the VeriSign Trust Seal for only a dollar. Air Date: October 25, 2010

Book Promotion, Quilting Ideas and Tips, Medical Supplies and more as Shawna and Rene offer site reviews and analysis in their end of month Ecommerce Q and A. Air Date: October 25, 2010

Book Promotion, Quilting Ideas and Tips, Medical Supplies and more as Shawna and Rene offer site reviews and analysis in their end of month Ecommerce Q and A. Air Date: October 19, 2010

Are Your Products Ready For Group Buying? Group buying websites have become the big web trend in 2010 and with good reason. Jeremy Kugel, CEO of Jasmere.com, tells us about group buying and how it can help your business grow. Air Date: October 11, 2010

Can local directories help my site rank better in Google?? We learn the answer to these and other questions with Mark Munroe from MerchantCircle.com. Air Date: October 4, 2010

Shawna speaks with Matt Siltala, Co-Founder of Dream Systems Media, about Viral Marketing. Matt explains the concept, ROI opportunities, industry benefits, marketing methods and some successful examples. Air Date: September 27, 2010

Shawna and Rene present their end of month Ecommerce Q and A. They review different ecom sites this month showcasing Exotic Fruits, Sterling Silver Jewelry, Thin Wallets, and medical tests. Air Date: September 20, 2010

Dave Davies, CEO of Beanstalk Search Engine Optimization Inc, discusses How Does Google Instant Affect Your Traffic and Sales. We also learn how it will affect PageRank, traffic and sales. Air Date: September 14, 2010

Greg Jameson, President of WebStores Ltd. tells us why video such a hot topic for store owners. We also learn what it take to create a YouTube Channel including formulating topics, length and adding videos to your website. We also go into the production process, from editing to lighting to even green screens. Air Date: August 30, 2010

Mike Ober from Yahoo Small Business stops by to discuss the new features released earlier this month from Yahoo, as well as, best practices for Customer Registration. He also participates on the monthly site reviews. Air Date: August 23, 2010

Studies show that its less expensive to bring existing customers back than to attract new ones. So how can you take your existing customers and bring them back into your store to purchase again? Shawna welcomes the always popular Kat from Kats Kloset! Kat was recently named one of the top 6 Social Media Sellers by eBays blogger, Richard Brewer Hayes and is keeping busy trying to live up to that image. Air Date: August 9, 2010

Mitchell Harper is the co-founder and product manager for BigCommerce.com, the fastest growing e-commerce platform in the world.

Residing in Sydney, Australia, he has built Interspire (the parent company of BigCommerce.com) along with co-founder Eddie Machaalani to over 50,000 clients and seven figures in yearly revenue with 40 employees in three countries. All of this growth was the result of listening to customers, hiring the right people and guerilla marketing.

Nobody understands more how to grow your business to a seven figure a year business on a shoestring business. Shawna asks Mitchell what it takes to get there…and stay there! Air Date: August 2, 2010

Every store owner starts out wondering the same thing, how should I be shipping my items? Should I use the Post Office, Fed Ex, or UPS? All things shipping are discussed with Eric Nash, Director of Online Marketing for Stamps.com. Shawna and Eric discuss online postage software, tracking, International Shipping and more.


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October 2010 Yahoo Store News Part 2

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