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October 2013 Yahoo Store News

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Will Googles Newest Updates Affect Your Holiday Sales?

If you haven't heard, Google recently announced a brand new and shiny algorithm called "Hummingbird." The new algorithm affects 90% of all searches queries. That's HUGE!

Earlier this week on our radio show Ecom Experts, we discussed all the latest Hummingbird details and how it affects your business.

We also shared several links that will help you to learn more.

Here is a quick recap of the show:

Q. How is search changing?



You may remember when Bing starting running commercials stating they were "The Answer Search Engine." Apple released Siri and put out commercials of actors having conversations with their phone. Google recently began running a commercial showing a young boy looking for advice on his upcoming speech. Did you notice the boy is asking questions?

Google wants to be your answer to all things.
"You should not be spending your time searching, you should be spending your time living!"

Q. What is Google looking to accomplish with their new algorithm Hummingbird?



In order to be the answer their customers are looking for, they need to understand the intent of the search. For instance, if I am looking for the best pizza... Is my intent to find the best pizza recipes? Best pizza near me? Best pizza anywhere in the world?

http://mashable.com/2013/09/26/google-search-algorithm-hummingbird/

Q. What should website owners do differently?



Focus on the intent of the search. When your customers are searching for your products, what is it they want? Reviews, compare pricing, watch a video, learn how to use the product, etc.

BE THE ANSWER TO THE QUESTION

http://www.huffingtonpost.com/don-dodds/an-seo-guide-to-the-google_b_4104521.html
http://www.bizjournals.com/jacksonville/blog/socialmadness/2013/10/googles-humdinger-named-hummingbird.html

Q. What are some of the other aspects of my website should I look at?



I love the article below about Sears. It give you some perspective. Take what you learn in the article and apply it towards your website. Do you look closed? Does your page load fast? Can I find what I am looking for? Are there clear call to actions?

http://www.businessinsider.com/photos-that-show-why-sears-is-vanishing-2013-10


Q. What else should we focus on?



Landing page optimization (**IMPORTANT** Watch the Landing Page Optimization Webinar from last week located below)!!

Cut the bounce rate and raise the conversion. BIG BIG BIG thing - lower those page speeds. It’s all about speed. We will be discussing speed during the next edition of Ecom Experts on Tuesday October 29th.

Q. What was the last Penguin Update about?



http://www.seroundtable.com/google-penguin-21-big-17479.html

Q. What is the future of SEO?



Check out this awesome article - http://searchenginewatch.com/article/2301719/6-Major-Google-Changes-Reveal-the-Future-of-SEO

Q. Why can't I see what keywords my customer used to find my site anymore?



Another Google update. In my opinion, Google wants you to stop thinking about keywords. That's why they replaced the Keyword Tool with Keyword Planner. Instead of focusing on the "words", we need to think more about the intent and how we can provide a high quality result for that intent.

http://searchengineland.com/post-prism-google-secure-searches-172487

Q. Where I can learn more about the latest Google Updates and Changes?



Whenever I start to wonder if Google is at it again, I visit the following two websites for confirmation:
http://www.seroundtable.com/category/google-updates
http://moz.com/google-algorithm-change

Q. How can I listen to your Ecom Experts replay discussing the Hummingbird update?



That is probably the easiest question to answer! Just click play below:

As always, if you need help with ANYTHING at all, give us a call toll free right now 888-312-7839.

Sincerely,

Shawna Seigel

Shawna Seigel
(Formally Shawna Fennell but I got married on the Fourth of July in 2010!) Click To See Pictures



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Yahoo Store Landing Page Optimization

If you missed our first week of Landing Page Optimization Class, you missed some awesome content!

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As always, if you need help with ANYTHING at all, give us a call toll free right now 888-312-7839.



Recently Interviewed

1 Choice 4 Your Store is proud and honored to host Ecom Experts on WebmasterRadio.fm

We have had the privilege of interviewing some of the most amazing guests and hope you enjoy listening to the interviews as much as we enjoyed doing them!

If you have missed any of our shows, you can click on the links below.

Air Date: October 22, 2013

Will Googles newest updates affect your holiday sales? The busiest shopping season of the year starts in less than 40 days. WOW! Where did the time go? To be honest, I have no clue. What I do know, is that Google has been making a LOT of changes lately Air Date: October 8, 2013

Create More Content In Less Time as Shawna interviews the author of How To Create More Content In Less Time, Michelle Chance-Sangthong. Everybody knows that content is one of the most important things that you can do to help your search rankings. The problem is…Most people dont know how to create the content. Air Date: October 1, 2013

Google Releases New Search Formula That Causes Major Changes. Over the last month, Google has been quietly updating their search formula. The results – HUGE changes. It is estimated that Air Date: September 25, 2013

Category Metrics driving EVERY Ecomm Business; Biggest Mistakes e-Entrepreneurs Make Over and Over Again. How do you separate productive niches from unproductive ones? Should you have a personal interest in market segments youre selling to? Shawna welcomes back Ecom Hell Author Shirley Tan to chime in. Air Date: September 10, 2013

Talking about the new ebook Secrets to Natural Website Conversions with Kim Krause Berg of Internet Marketing Ninjas. Kim teaches us how to make a connection with your site visitors in under five seconds. She also discusses how to increase your conversions by combining usability design and organic search engine optimization. Air Date: September 3, 2013

How does Voice-Based Marketing Automation Fit into E-Commerce? Ecom Experts welcomes IfByPhone CEO Irv Shapiro to explain how does VBMA fit into the world of e-commerce? Why are these phone conversations so important to companies? What can e-commerce companies do to better facilitate customer support? The need for virtual call centers?


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October 2013 Yahoo Store News

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