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Radio Interviews

Radio Interviews
Radio Interviews

1 Choice 4 Your Store is proud and honored to host Ecom Experts on WebmasterRadio.fm

We have had the privilege of interviewing some of the most amazing guests and hope you enjoy listening to the interviews as much as we enjoyed doing them!

If you have missed any of our shows, you can click on the links below.



SEO Site Reviews Part 2: Dogs, DVDs and Glass
Air Date: September 19, 2020

Shawna and Rene offer up SEO Site Reviews rolled over to this week. They include a one stop shop for dog products, Diva Glass Slippers, new and used DVDs and a site that lets you Make Your Own Beer, Wine, Soda, and Cheeses Today… From Home!!
SEO Site Reviews; SEO Tools Diagnosing Google Panda Problems
Air Date: September 12, 2020

Inspired by a recent Search Engine Land article entitled Yet More Tips For Diagnosing and Fixing Panda Problems Shawna and Rene are focusing on your search engine optimization! How can you rank higher in the search engines? What keywords are you missing out on? What on page factors are hurting or helping your rankings? What are your competitors doing that you are not?
Ecommerce Blogging
Air Date: August 8, 2020

Talking Ecommerce Blogging with Russel Walraven from Kabbage, plus Learn about the 30 Day Blogging Challenge whereby you blog at least once a day, for 30 days straight from your online stores blog.
Shipping Questions Answered
Air Date: August 1, 2020

All of your Shipping Questions are answered as Mark LeVine from BubbleFast answers shipping questions from our listeners from which carrier should you use, how you pick the right shipping supplies, the four types of boxes that all online sellers should be aware of, and the best packaging tips and much much more.
Site Reviews and Ecommerce Questions
Air Date: July 26,, 2011

Shawna and Rene take some ecommerce questions and offer site reviews for websites on HDTV, specialty fruit, inspirational expressions, GPS Rentals, silver and more.
How to Use Social Media to Increase Sales and Traffic
Air Date: July 19, 2020

Learn How to Use Social Media to Increase Sales and Traffic as Shawna and Rene explain how Social Media is no longer a hobby that is now a required tool for store owners and how social media tools can create more traffic and sales.
Yahoo Store Updates; Facebook Likes Are Good For Sites
Air Date: May 23, 2020

Rene takes us through Yahoo Store Updates, Paypal Maintenance and a Danny Sullivan Search Engine Land post entitled By The Numbers: How Facebook Says Likes and Social Plugins Help Websites
Ecommerce Q and A: Time Management, Creativity, Credit Card Processing
Air Date: May 16, 2021

Time Management, Creativity, credit card processing, starting new sites, are some of the questions answered in this ecommerce Q and A. We also hear from Kat Simpson of KatsKloset.com about how one of her products she pushes on her shopping site benefitted from some TV exposure.
Guidance on How to Build a High Quality Website
Air Date: May 9, 2021

Google released a new blog post on their Webmaster Central blog with some guidance on how to build a high quality website and Shawna and Rene discuss how you can apply these guidelines to your online store.
5 Ways to Double Your Sales
Air Date: May 2, 2021

Shawna updates us on the Now What Project, which to date has had over $12,000 in sales in just 3 months, increasing sales from March to April by over 150 percent.
Small Changes Create Big Results
Air Date: April 18, 2021

Shawna and Rene take us inside the changes on the Now What Project website, which is only 2 and 1/2 months old, has resulted in 64 sales in the past 17 days.
10 Most Important Questions About Blogging
Air Date: April 5, 2021

Shawna gives us the 10 Most Important Questions About Blogging with Paul O’ Brien . They discuss if a blog really help you be found online? Is blogging considered social media, what the heck do you blog about, what platform should you be using and what are the 3 best SEO practices for your blog?
Immediate Increase in Sales and Page Views
Air Date: March 28, 2021

Shawna and Rene takes us through their Now What Project store, since they opened less than 8 weeks ago have seen sales go up 268 percent . and page views up over 900 percent. They detail how you can make it happen to your store too.
How to Succeed at Being Your Own Boss
Air Date: March 22, 2021

Shawna has a conversation with Melinda Emerson, The Small Business Woman at SucceedAsYourOwnBoss.com about the ups and downs of starting a small business. What relationships should be built, and what to look out for when you start up.
Google Farmer Update and 5 Ways to Avoid Google Slap Downs
Air Date: March 14, 2021

Shawna discusses the Google Farmer Update and she asks the question Is the Farmer Update a BIG Deal? and she also offers 5 Ways to Avoid Google Slap Downs.
New Life Event Pre-Party
Air Date: February 22, 2021

Shawna offers up a pre-party to get ready for 30 webinars lined up for the upcoming New Life Event. We hear from presenting speakers Kat Simpson, John Lawson and Phedra Stockstill.
Why Ebiz Fails… and What to Do About It?
Air Date: February 15, 2021

Unfortunately the cold heart truth is that many Ecommerce businesses will fail. So how do we avoid it? Chris Malta shares with us: What is the failure rate for Ecommerce business compared to bricks and mortar stores? Number one reason so many Ecommerce sites fail? Why do so many EBiz hopefuls just give up? What do you need to do to avoid this kind of failure?
Biggest SEO Mistakes Online Retailers Make
Air Date: February 8, 2021

Shawna discusses the Biggest SEO Mistakes Online Retailers Make With small business owner, online retailer, search marketing / e-commerce consultant, and Yahoo! Store developer Rob Snell.
Google Changes Focus on Content Farms
Air Date: February 1, 2021

Google Makes BIG Changes in its Focus on Content Farms in 2011, by launching two major algorithmic changes focused on content farms and low-quality sites or spammy sites that are noticed in Google search results.

Online Store Owners, Worried About Tax Time?
Air Date: January 24, 2021

Online Store Owners, Worried About Tax Time? Start the New Year right and learn what you need to know for your Ecommerce store now, that will make next years year end taxes a breeze!

Save Money on Credit Card Processing Fees
Air Date: January 10, 2021

Learn how to save money on your credit card processing fees with Marlon Harris, the Vice President of Sales and Marketing for eMerchant
The 2 Million Dollar Christmas Idea
Air Date: December 14, 2020

Anita Crook created the Pouchee and it has become the 2 Million Dollar Christmas Idea.
Holiday Shipping Deadlines and Free Shipping Statistics
Air Date: December 6, 2020

Holiday Shipping Deadlines and Free Shipping Statistics are discussed with Eric Nash, Director of Online Marketing for Stamps.com
Ecommerce Q and A: Optimizing for Holiday Shopping and Cyber Monday
Air Date: November 30, 2020

Ecommerce Q and A involves Optimizing for Holiday Shopping and Cyber Monday as Shawna and Rene look at online stores including a handmade Christmas decorations site.
Social Ecommerce and Last Minute Holiday Conversion Tips
Air Date: November 22, 2020

Social Ecommerce and Last Minute Holiday Conversion Tips as Shawna and guest Fredrick Nijm from Addoway.com feature tips you can implement today to start seeing results tomorrow.
Importance of Setting Proper KPIs and Goals
Air Date: November 16, 2020

Importance of Setting Proper KPIs and Goals as Yahoo! Web Analytics Dennis R. Mortensen gives his strong opinions about the importance of setting proper KPIs (Key Performance Indicators) and applying appropriate subsequent optimization goals.
Ecommerce Trends and an Awesome Special From VeriSign
Air Date: November 1, 2020

Ecommerce Evangelist Bob Angus from VeriSign discusses How Symantec and VeriSign monitor traffic on ecommerce websites? What should ecommerce sites be doing to keep themselves and their customers safe? Plus…Learn how you can receive the VeriSign Trust Seal for only a dollar.
Book Promotion, Quilting Ideas and Medical Supplies
Air Date: October 25, 2020

Book Promotion, Quilting Ideas and Tips, Medical Supplies and more as Shawna and Rene offer site reviews and analysis in their end of month Ecommerce Q and A.
Are Your Products Ready For Group Buying?
Air Date: October 19, 2020

Are Your Products Ready For Group Buying? Group buying websites have become the big web trend in 2010 and with good reason. Jeremy Kugel, CEO of Jasmere.com, tells us about group buying and how it can help your business grow.
How Your Local Directory Listings Can Rank Better in Google?
Air Date: October 11, 2020

Can local directories help my site rank better in Google?? We learn the answer to these and other questions with Mark Munroe from MerchantCircle.com.
Viral Marketing with Matt Siltala
Air Date: October 4, 2020

Shawna speaks with Matt Siltala, Co-Founder of Dream Systems Media, about Viral Marketing. Matt explains the concept, ROI opportunities, industry benefits, marketing methods and some successful examples.

Ecommerce Q and A: Exotic Fruits and Sterling Silver Jewelry
Air Date: September 27, 2020

Shawna and Rene present their end of month Ecommerce Q and A. They review different ecom sites this month showcasing Exotic Fruits, Sterling Silver Jewelry, Thin Wallets, and medical tests.
How Does Google Instant Affect Your Traffic and Sales?
Air Date: September 20, 2020

Dave Davies, CEO of Beanstalk Search Engine Optimization Inc, discusses How Does Google Instant Affect Your Traffic and Sales. We also learn how it will affect PageRank, traffic and sales.
Video for Your Ecommerce
Air Date: September 14, 2020

Greg Jameson, President of WebStores Ltd. tells us why video such a hot topic for store owners.

We also learn what it take to create a YouTube Channel including formulating topics, length and adding videos to your website. We also go into the production process, from editing to lighting to even green screens.



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The shows below are from our previous online radio show Yahoo Store Power Hour



Episode 1 - Interview w/ Shawna, Analytics w/ Monitus, & ECMTA

Episode 2 - Merchant Accounts

Episode 3 - Press Releases & SEO

Episode 4 - Gift Registries

Episode 5 - Increasing Conversion Rates w/ Rob Snell

Episode 6 - Product Sourcing w/ Worldwide Brands

Episode 7 - Live from Internet Retailer 08

Episode 8 - RTML w/ YTimes, Email Marketing, & Yahoo Success Story

Episode 9 - Keyword Research - The life blood of SEO

Episode 10 - Automate Your Yahoo Store

Episode 11 - Importance of Toll Free Numbers, Trade Show Secrets, & Yahoo Success Story

Episode 12 - Branding Your Yahoo Store, SEO Tips, & Yahoo Success Story

Episode 13 - ABC's of Affiliate Programs & PCI Compliance

Episode 14 - Outsourcing Tips & PCI Compliance

Episode 15 - Overcoming Cart Abandonment & Social Networking

Episode 16 - Supplier Relationships and Online Marketing

Episode 17 - Comparison Shopping and Wholesale Tips

Episode 18 - Automate Your Yahoo Store, Neuroeconomics, & 3 R's of Merchant Accounts

Episode 19 - Increase Retention w/Video and Making Affiliate Programs Work

Episode 20 - Reducing Overhead & Recession Busting Tips

Episode 21 - Online Marketing to Drive Sales and PCI Compliance

Episode 22 - Yahoo! Web Analytics w/ Rob Snell




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Radio Interviews

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