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Revising Your Site - What Happened To My Search Engine

Revising Your Site - What Happened To My Search Engine
Placement? By Martin Lemieux

As of September, Smartads went through what so many have done
before. I changed the entire site. I knew what it meant. It
means that your search engine placements your probably so proud
of are probably going to be lost in the process.

Sad but true. See, search engines are getting smarter, not only
are they getting smarter but they do what you do. When you
change a design, typically you change it for a couple of reasons.

1) You don't like the design anymore 2) You've learned knew tips
on how to optimize your site better for search engine
placements. 3) Your revising your services 4) You baught an old
domain name

Whatever it may be, you're changing something. Now it won't
happen right away but eventually, if your site already has a
good search engine ranking, then search engines will find out
what you've done.

But "se's" aren't human? That's correct but they were built by
humans. Most se programmers realize that eventually something
changes and since they want their search engine to be the best,
they try to recognize your changes right away but there's only
one problem.

What do they do with the listings you have right now? Well,
let's say for instance you are attempting to change everything
for the better.

Now let's also say that you HAD a page title called "good rank".
Search engine's previously know and still think that your page
is all about "good rank". Moving along, your new page
information is about "Getting a better rank". Your old
placements are now wrong in the eye's of search engines. They
now realize that something has changed. So what are they going
to do?

Dump your old listings and start over! Ouch is right. So why
would you ever want to change your site if that's the case?

Well here's some food for thought: Yes, you may loose your
existing rankings but your roots are growing. Your new pages are
growing bigger and better than before, it just takes a small
transitional period to take effect.

For instance, within Google, Smartads had over 580 pages found
when looking at all the links to smartads. Since we changed the
whole site, there was a 2 day period were none of them were
listed anymore. Normally, I would of gotten scared right away if
I didn't know that my site had changed.

Not 4 days later, not only were my pages back but the old rotten
pages that weren't being used anymore got dumped and the many
new pages got listed. All in all around 680 pages now. That was
a jump of around 100 pages were added. Cause and effect.

Here's another example for you. Most of us know about link
popularity within Google. You've put all your effort into
promoting your main page. Within all of the links that you've
had placed on other sites, you gave your link title "Great
Ranking Services". Once google saw your link, it started looking
to see whether your information on your site is relevant to
"Great Ranking Services" and awarded you appropriately.

Moving along a little, you've not only changed your site but
you've also changed your link title to better fit the new
content on your main page. The new link you now add on other
sites reads something like this; "Boost Your Search Engine
Rankings".

Before you changed your site, you got a GREAT rank for "Great
Ranking Services" when people searched online.

Here's the catch. Now that your promoting a new site, a new
page, new content within your page, the old content relavance
goes straight down the drain. Search engines have recognized
that everything has changed and are not paying any attention to
your old links anymore. Yes, they still help your link
popularity, but they don't help your content relevance.

See, search engines are consistently trying to improve their
content relevance. That's what people want. If they search
"gidgets & widgets", they expect to get the best results for
"gidgets & widgets".

In Conclusion:

If you plan on changing your site, be prepared to suffer for a
small amount of time. Prepare yourself for the worst because the
best is yet to arise and prevail.

I understand that we all want better search engine rankings and
just be ready to do what ever it takes, even if it means loosing
your old se placements for some newer, fresher ones.

I hope you enjoyed my article, for more of my articles, simply
follow the link below!

Best of luck to you!

About the author:
 About The Author:

Martin Lemieux Smartads - President

http://www.smartads.info Affordable Web Design & Web Site
Marketing

http://www.flyinggelatingames.com ASES - Affordable Search
Engine Ranking Services

http://www.toyshows.ca Canadian Toy Shows and Toy Collections
For Sale -----------------------------------------------

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