Home > News And Information > Newsletter > January 2008 YStore News > SEO vs. LSI: by Roland D

SEO vs. LSI: by Roland D

 Google and other search engines decided to try to go away from SEO and toward what is called LSI. LSI stands for Latent Semantic Indexing and it is the new way search engines are trying to rank findings. In theory, LSI takes into account not only a keyword or phrase but also other words and phrases that are similar. For example, if you have the keyword phrase "buy leather" then with SEO you would write those two words about 15 times in a 500 word article (that's 3%). However, with LSI you want to write "buy shirts" a few times and then you would also want to include other phrases like "buy leather", "purchase leather shirts", "buy leather tee shirts", and "get leather shirts". That way, according to LSI, the article will have more value and be ranked higher in the search results. Whereas the SEO would be recognized as trying to capture the higher ranking and therefore it would be listed much lower in the results. 

There's definitely a move toward LSI and therefore you should be writing your articles based around LSI rather than SEO. However, it may be best to do a cross between the two. In other words, make sure you have your actual phrase appearing a few times but also make sure you use other phrases. The one thing to remember with writing articles is that getting a high ranking only wins half the battle. You still need to get that person to click on your article, read it, and then click through to your site. If the article is rubbish (asmost SEO articles were, and still are) then people are not going to click through. So while it should always be in the back of your mind to incorporate the keywords and similar words and phrases,such as "knives" as compared to"buy wholesale knives". It should always be in the front of your mind to write a good article. 

Think about it. You write a bad article that ranks well. 2000 people look at your article but only 2 people actually click through or stay on your site. Then you write an awesome article that is ranked very well but still get 30 people looking at it. But it is so good that 10 of those people click through or stay on your site. While the initial result wasn't as good with the good article, the end result was. 

So remember to keep the big picture in sight at all times. And that big picture is that people have minds, even though search spiders don't, and people will only give attention to that which they think deserves their attention. So the question really isn't whether you should write according to SEO or LSI. Google and other search engines are proving the argument to be moot - LSI is the chosen method. But the real question is whether your article is good enough to actually capture people's attention. Because that's when your article will really work; your article will bring you visitors, who will in turn make you money writing articles.

About the Author

Get more value from your hard earned dollars on every wholesale leather item and other brand name products at our new website. http://moneystretchershop.com



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