| SEO vs. LSI: by Roland D | | Google and other search
engines decided to try to go away from SEO and toward what is called
LSI. LSI stands for Latent Semantic Indexing and it is the new way
search engines are trying to rank findings. In theory, LSI takes into
account not only a keyword or phrase but also other words and phrases
that are similar. For example, if you have the keyword phrase "buy
leather" then with SEO you would write those two words about 15 times
in a 500 word article (that's 3%). However, with LSI you want to write
"buy shirts" a few times and then you would also want to include other
phrases like "buy leather", "purchase leather shirts", "buy leather tee
shirts", and "get leather shirts". That way, according to LSI, the
article will have more value and be ranked higher in the search
results. Whereas the SEO would be recognized as trying to capture the
higher ranking and therefore it would be listed much lower in the
results.
There's definitely a move toward LSI and therefore you should
be writing your articles based around LSI rather than SEO. However, it
may be best to do a cross between the two. In other words, make sure
you have your actual phrase appearing a few times but also make sure
you use other phrases. The one thing to remember with writing articles
is that getting a high ranking only wins half the battle. You still
need to get that person to click on your article, read it, and then
click through to your site. If the article is rubbish (asmost SEO
articles were, and still are) then people are not going to click
through. So while it should always be in the back of your mind to
incorporate the keywords and similar words and phrases,such as "knives"
as compared to"buy wholesale knives". It should always be in the front
of your mind to write a good article.
Think about it. You write a bad
article that ranks well. 2000 people look at your article but only 2
people actually click through or stay on your site. Then you write an
awesome article that is ranked very well but still get 30 people
looking at it. But it is so good that 10 of those people click through
or stay on your site. While the initial result wasn't as good with the
good article, the end result was.
So remember to keep the big picture
in sight at all times. And that big picture is that people have minds,
even though search spiders don't, and people will only give attention
to that which they think deserves their attention. So the question
really isn't whether you should write according to SEO or LSI. Google
and other search engines are proving the argument to be moot - LSI is
the chosen method. But the real question is whether your article is
good enough to actually capture people's attention. Because that's when
your article will really work; your article will bring you visitors,
who will in turn make you money writing articles.
About the Author
Get more value from your hard earned dollars on every wholesale leather item and other brand name products at our new website.
http://moneystretchershop.com
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