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September 2008 Yahoo Store News


Increasing Conversion Rates 15%-30%

We all know that the holiday season is RIGHT around the corner. Last month we started talking about the different ways that you can increase conversion rates. After all, what is the point of getting someone to your website if we cannot convert them into a customer that is buying!

This month we are going to focus on your shopping cart. You have got them to your website. You have gotten your customer to place an item in their shopping cart. Awesome, but you still do not have the sale yet.

They are now looking at your shopping cart page and now they have a BIG decision, am I going to pull out my credit card information and give it to this company?

This is the last page your want your customer to do any thinking whatsoever. The only thing you want your customer to do here is grab their credit card information and input the information into your shopping cart.

So what would stop a customer from grabbing their wallet?

Let’s take a moment to place our “Customer Shoes” on. Go to your website (yes, right now) and add something to your cart. What do you see? What are your questions? Are they being answered?

Now, go find that exact same product on a competitor’s website. Add the item to their shopping cart. What is the first thing you see? Do you have questions? Are they being answered? (P.S. Start taking notes NOW)

Here are a few questions that I look at when I do a review for a customer:

  1. Is the shopping cart secure?
  2. Are there any warnings popping up to scare me away?
  3. Does the shopping cart have a professional look and feel?
  4. Are there any trusted secure symbols that I am familiar with giving me a warm and cozy feeling?
  5. How much is shipping?
  6. Do I have to log in?
  7. Is this the first page of many that I have to fill out, or is it one page?
  8. If there is more than one page, how many do I have to do? What do I have to do on each one?
  9. What if I have a question? Is the phone number there?
  10. What if I need to make a return? Can I open a new window and get that information or am I being taken away from the cart?
  11. What type of payments do they accept?
  12. How long do I have to wait for my package to arrive?
  13. Can I just click on a link and get all the information I need without having to leave my cart?
  14. What if I want to do more shopping? Can I get back to my cart easily?
  15. What if I want to add more quantities?

This is just the beginning. If you really want to know what your customers want, go out there and shop at your competitor's websites. You do not have to buy anything today, but do they make you want to grab your credit card? Are you remembering to take notes at each website? Make sure you do.

Ok, now let’s go shopping at the big boy stores. The Wal-Mart’s, Target’s, Macy’s, etc… They have tons of money to spend on figuring out what works and what doesn’t. When you add something to their cart, what do you see? Again, make notes of everything.

This is research. This can make or break your Christmas. Research a lot. Take a lot of notes.

Now, go back to your website. Add something to your cart. What do you see now?

I GUARANTEE you will find something that you need to add, edit, or remove.

What does 1 Choice recommend? First, make sure the design of your cart matches the design of your website. This makes your customers feel nice and cozy. Make sure you provide trust to your customers and that you answer their questions.

If you think that small changes do not make a difference, I am here to prove you’re wrong.

Below is an actual chart from a Yahoo Store showing conversion rates only. This store changed the buttons in the shopping cart to match the add to cart button found on their item pages.

See the difference? This small change increased conversion rates!

Small changes make a world of difference to your bottom line.

Customizing your shopping cart header to match the design of your website can increase your conversion rates by 15-30% depending on your industry.

So pay attention now and let’s increase your conversion rates today!


Shawna Fennell


If you are not sure what your site needs, give us a call at 888-312-7839 and schedule an appointment to have a shopping cart review. It costs you NOTHING, but your time and will increase your conversion rates!

Or Add a Custom Design to your cart now!

New Services

FREE e-Book ABC's of Affiliate Marketing Part 2

Our first Affiliate e-book taught you the basics of Affiliate Marketing. In our second e-book, we learn which affiliate programs would be a right fit for your website. We also learn how to look at the different programs and add the links to your Yahoo Store. Download your free copy of ABC's of Affiliate Marketing Part 2.

FREE e-Book ABC's of Affiliate Marketing Part 1

Affiliate Marketing can also be a tad confusing at first. Most store owners are not sure which way to go or even where to start.

BUT Affiliate Marketing can and will help you to increase your bottom line.

Aunesty Janssen, VP of Marketing for Rolet explains, "Affiliate Programs can create a large and effective sales force with minimal expense. Not only is it a way to generate additional revenue, it is a powerful way to market your business on the Internet, to drive traffic to your site, and gain new customers." 1 Choice wants to help you learn the ABC's of Affiliate Marketing.

First make sure to listen to our radio interview with Aunesty Janssen as she explains some of the basics of Affiliate Marketing. Next, we are going to show you how to become an affiliate with our new FREE e-book ABC's of Affiliate Marketing Part 1.
Internet Retailer Chicago Conference 2008 Coverage FREE E-book

Download your copy now and learn more about:
  • How to get the most out of Comparison Shopping sites
  • Internet video Selling
  • Strengthening the customer bond
  • Tips for running a Small Ecommerce Business
  • ...and much much more!
Plus... It's FREE!

Did you read our last SEO e-book?

Relevancy is Queen has gotten rave reviews!

If content is king, then relevancy is queen! Find out how being relevant can get you to #1 in the search engines today!

Plus, it's free!!

Frustrated with trying to make sense of the Google Webmaster Guidelines?

You might want to read our free e-book Google Webmaster Guidelines Made Easy Part 1 and Part 2.

It also contains great secrets I use for getting TOP rankings!

Speaking of getting top rankings, I love the new Mentor Program!! It is really helping store owners to see results! I am so proud of one our students who went from no ranking at all in Google for a major keyword phrase to number 10 within a few weeks of joining. In MSN they went from number 56 to number 6 with that same keyword phrase. That is awesome!

How did they do it? They followed the steps in the Mentor Program and learned how to add great content to their website!

Watch our short video for more information

"I am amazed by going from off the radar on some of them to the top 20."

"For one of my keyword phrases which I am working on in the mentoring program, it is #1 on MSN!  It was #80. Wow! and thanks.."

Whether you are brand new to ecommerce or you want to take your Yahoo! store to the next level, the Mentor Program will help you achieve the results you are looking for.

Click here to find out more!

Recent Blog Tips

Make sure you are subscribed to our blog! Over the next few weeks we are going to expand on each aspect we discussed above in more detail. We have lots of choices to keep up with our blog. You can subscribe to our RSS feed or get email updates. If you use Twitter, you can get to know me and get updates on new blog posts too.

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Recently Interviewed

1 Choice 4 Your Store is proud and honored to host the first and only radio show for Yahoo Store owners. You can catch us live each and every Monday 6:00 PM - 7:00 PM Eastern (3:00 PM - 4:00 PM Pacific) on WSRadio.com

If you have missed any of our shows, you can click on the links below (Our Top 5 is listed with RED Stars):

  • 8/11/08 Show - Overcoming Cart Abandonment & Social Networking
    In a recent survey conducted by Harris Interactive and Elance.com, 70% of the people surveyed said that hiring a virtual assistant would give them more time and reduce stress in their lives. Store owners could certainly use a lot less stress and more time for yourself,Are you losing too many sales from cart abandonment? www.upsellit.com

    Everyday we hear more and more about social networking. How much do you understand about the new tools available that can help you increase your sales and get to know your customers? Michael Vorel discusses social networking tools such as Twitter, Facebook, Friendfeed, and more PLUS show you how you can use social networking to build your brand. One more bit of great news, all these tools are FREE! www.vastplanet.com

  • 8/4/08 - Show - Outsourcing Tips & PCI Compliance
    In a recent survey conducted by Harris Interactive and Elance.com, 70% of the people surveyed said that hiring a virtual assistant would give them more time and reduce stress in their lives. Store owners could certainly use a lot less stress and more time for yourself, your family, and/or your business. Cathy Siciliano, Senior Director of Marketing, from Elance gives listeners tips for finding the right person for your outsourcing project! www.elance.com

    The term PCI Compliance can seem very confusing to store owners whether you have been in business for 1 day or 1 decade. Listen now as Heather Varian Foster, Vice President of Marketing, for Control Scan explains more about the challenges merchants face trying to be PCI Compliant and the impact on their business. Heather also explains why banks are charging you a monthly fee for PCI compliance and how you can avoid those fees. www.controlscan.com

  • ***7/28/08 Show - ABC's of Affiliate Programs & PCI Compliance
    Have you wondered how Affiliate Programs work? We will teach you the basics of Affiliate Programs! What is an Affiliate? What is an Affiliate Program? What is Affiliate Marketing? How can you use Affiliate Programs to increase your sales? How can you use Affiliate Programs to increase your income? Listen now as Aunesty Janssen, VP of Marketing for Rolet explains the ABC's of Affiliate Marketing. www.rolet.com

    We hear the term PCI Compliance a lot lately. What does it mean? Is your Yahoo Store PCI Compliant? How are your processing your credit card orders? Is your customers credit card information kept safe? Listen now for more great information from Emerchant Discount. www.emerchantdiscount.com

  • 7/21/08 Show - Branding Your Yahoo Store, SEO Tips, & Yahoo Success Story
    Eric and Scott help Yahoo Store owners with their left side navigation issues as well as questions with niche stores. Should you have a website with 1,000 products or 50,000 products? When working on your Yahoo Store Design, what are things you need to pay attention to and what are some common mistakes that storeowners make. Listen now for details!

    Tom DaPrato, President of Ahl DaPrato, LLC, started his first Yahoo Store in 2002 with his partner Jay Ahl. Since then, they have grown to seven niche internet stores. Tom shares his experience with Yahoo Stores and his important tips for success including tips on pay per click marketing.
  • ***7/7/08 Show - Importance of Toll Free Numbers, Trade Show Secrets, & Yahoo Success Story
    Jay Blazensky, VP of Business Development, RingCentral discusses the importance of having a toll free number for online merchants. When times are tough in an economy, you need to stand out in the crowd. Having a true 800 number can set you apart from the rest as well as proving top notch customer service. Ring Central provides merchants the ability to set up extensions, click to call, and many other features with pricing starting at $9.99 a month. Call 866-514-8916 for a risk free 30 day trial. www.ringcentral.com

    Collette Marshall with Worldwide Brands helps us to learn more about Trade Shows. Do you qualify? What are the benefits? How can you find trade shows? All your questions are answered and more! Plus, you can visit World Wide Brands Blog for more information on how to beat the recession!

    Jeff Reynolds shares his secrets for success with Yahoo Stores including how he got started in e-commerce. His advice for new store owners is to make sure you know what you are doing especially when it comes to your PPC campaigns. Listen now to hear more tips for success from Jeff Reynolds CEO of www.pawsuppetsupply.com
  • 6/30/08 Show - Automate Your Yahoo Store
    Processing orders every day can become a very daunting task for Yahoo Store Owners, but it doesn't have to be! An Order Management system can provide you much needed relief. One system can synchronize inventory, complete real-time order processing, send drop ship products out, automate email management, and automate your payment processing. Think of the time you will save! This will leave you with more time to concentrate on getting more customers or spending time with your family. Make sure to mention that you heard about Ordermotion on the Power Hour for a special offer! Order Motion

  • ****6/23/2008 Show - Keyword Research - The life blood of SEO***
    Ken McGafin explains why keywords are so important for Yahoo Store Owner to understand. Although you may know how customers are finding you, you may be surprised to find out they are finding your products many different ways. Are you optimizing your website for all the different keyword phrases your customers are using? If not, you are losing sales. Click below to use Wordtracker's free keyword research tool.
    Wordtracker Free Keyword Research Tool

    Ken also discusses the many opportunities that keyword research presents. By understanding lateral keywords and long tail keywords, you can increase your sales and increase your rankings. By creating keyword specific content pages, you are getting a ROI that lasts a lifetime and will continue to bring you additional income if done correctly. Click below to visit the Wordtracker Academy and learn more.
    Wordtracker Academy
  • ***6/2/2021 Show - Product Sourcing w/ Worldwide Brands***
    Worldwide Brands provides excellent information about the importance of having the right products for your business and how to find those products as well. Collette also shares information about the phenomenal new video series that Worldwide Brands has just released on Beating the Recession which can be found at: http://blog.worldwidebrands.com/

    PLUS Worldwide Brands is offering up great tools and amazing discounts! Make sure to check out their blog for more details. You will not be disappointed!

    I was honored to be a part of the video series that is guaranteed to help many new and old store owners.
  • ***5/19/08 Show - Increasing Conversion Rates w/ Rob Snell***
    Rob Snell, author of Yahoo Business for Dummies, provides real life tips and information on increasing conversion rats for Yahoo Store. Tips include how to find your conversion rate, how to track your conversion rates, and using the new Checkout Manager. Rob discusses how to increase conversion rates by building confidence, providing contact information, and trust symbols. Rob Snell gives away a free copy of Chapter 21 of his book which discusses in more detail how to increase your conversion rates. Send an email to info@powerhourradioshow.com to get your copy today!

1 Choice 4 Your Store is an authorized Yahoo Store Partner. However, its products are not associated with or endorsed by Yahoo! Inc. Yahoo!, and Yahoo! Store are registered trademarks of Yahoo! Inc. Click here for more copyright information.

September 2008 Yahoo Store News

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