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September Yahoo Store News

Welcome

In our last newsletter we warned you -  LESS THAN FOUR MONTHS UNTIL THE HOLIDAY SEASON Well the news hasn't gotten any better - LESS THAN THREE MONTHS TO GO Take a look at our list of "10 WAYS TO LOSE A SALE" and make sure you are ready!

10 WAYS TO LOSE A SALE

1.  Your potential customer is in your site, but it looks unprofessional.  The colors are cold but you are selling baby clothes, the colors are warm but you are selling tools.  A professionally designed site with a color scheme to match your products will make your customers feel comfortable and eager to explore more of your site.

2. They can't find the product they want.  They have searched online for a specific product and now they are in your store and they have no idea where to find that product.  Make sure your site is easy to navigate.  Provide a clear, well thought out navigation that makes it easy to find any product on your site.  Provide a "Search Box".   Is your product price or brand sensitive?  Will your customers choose your product based on how much they are willing to spend or are they Brand Loyal.  Be sure to provide "Shop By Price" or "Shop By Brand" Features that will make it easier to find your products.

3. Not enough images of the product on your site.  If your product is visually appealing or needs multiple views to show the detail, provide more images.  Make sure you can "Click to Enlarge" so your customers can see the details.

4. Is there so much information on one page, they don't know how to "Buy"?  If your product is complicated with multiple options or quantity discounts, provide an order information table that makes it easy to understand exactly what your customer is getting at the exact price they are buying.

5. Your customer service pages are not current.  Review these pages at least once a month.  If you have changed your policies regarding discounts, returns, contact  information, or shipping, be sure your customer service pages reflect those changes.   Have you looked at your Stastistics Section of your Store Control Panel?  Your Customer Service Pages are often in the top ten pages of your Page Views.  The information contained on these pages is critical to your customer so make sure it is critical to you!

6.  Does your Shopping Cart match your Shipping Policy?  If you say you offer UPS Air, is that one of the choices in the Shopping Cart?  Free Shipping after buying a specific amount is a great offer but if your Shopping Cart still charges Shipping, you just lost the sale.

7. Can you be trusted with Credit Card information?  This is one of the most sensitive areas for online buying.  The news is often filled with stories of sites that have been hacked lately.  Yahoo! offers a secure Shopping Cart but do your customers know this?  If your competitors list Security features such as Better Business Bureau or HackerSafe, do you?

8. If your customer has questions during or after the sale will you be easy to contact?  Have you provided a toll free number?  Is it listed on every page?  List not only a department to call, but also a name - Contact Joe for Sales, Susan for Orders.  If Joe and Susan are both you, then tell your customer if there are any questions or concerns - Call me - I am the Owner!  If you are missing calls or can't provide a contact person during business hours, be sure you provide a recorded message that says when you will answer requests for information and then be sure you do!

9. Are you only selling one item at a time?  Make it easier for your customer to buy two items or cross-sells for your product.  List Related Items, Customers Have Also Purchased, Our Most Popular Item.  Or offer a Shipping Policy that rewards buying more than one item.

10.  And lastly, have you provided content, content, content?  We stress content all the time for search engine optimization but it is your customer who reads this information before they click "Buy".   Provide excellent and unique content that describes the product with:

  • WHO uses the product

  • WHAT is the product

  • WHERE can the product be used

  • WHEN is the product needed

  • HOW can the product improve their lifestyle

Use Bullet points when you can so important information can be scanned quickly.  Then provide a "Call to Action" using verbs.  "If you want a unique gift for your wine lover, look at our great selection"  "Don't buy one, buy two" "Call  if you need any information".  Use formatting such as bold or underline for important words.

And our Pre-Holiday gift to you - Call us for a free review of your site to be sure you are ready!  We will look at your site and suggest features that can increase your Conversion Rates!

Call Today for your Free Review!

 



Recently Completed


New Services

A Note From Shawna....

1 Choice Training Center Update - The training center is almost completed! We want to hold off scheduling till we absolutely know that the construction has been completed. This looks like *crossing fingers and toes* about another 10 days away! Then we can start scheduling workshops for store owners. Our workshops on running your yahoo store, search engine optimization, html, conversion rates, rtml, and much more will range from 4 hours to the entire weekend depending on the topic. We will also be offering over 2,000 online classes with topics ranging from Microsoft Word to Handling Customer Service. The online classes will be starting soon so make sure to add your name to our separate list below.

We look forward to seeing you at the training center!

Take care for now,

As you know, 1 Choice has always been committed to Search Engine Optimization. We are continuing our special! Order a level 3 or Level 4 package and we will add aa Blog Design And Set Up FREE!!!!! Click here for more details and get your blog design and set up for FREE 

 

Already have a site and not ready to start a second site? We understand and that is why we will give you a 50% discount on our blog design and set up. Click here to get your blog design and set up at 50% off!

Have you been considering marketing your site with Yahoo Sponsored Search Advertising Program? Did you know that they charge $199.00 to set you up. They do the keyword research. They write the titles. They find which ads will work for you. After all, they do not want to lose you as a customer right? This is an awesome service that you should use!!! And now 1 Choice customers get this service for FREE! That's right $199.00 service from Yahoo! FREE! So call today and we can get you started with their new advertising system.

Hacker Safe In Yahoo Shopping? What an exciting partnership and a great opportunity for our customers to really stand out above the rest in Yahoo Shopping! Now Hackersafe is in Price Grabber too!

1 Choice customers save 50% on their services!!! Our customers not only get a special rate but also get to put the logo on TWO sites. We know many of our customers have multiple sites so this was great news! So if you want more information call this wonderful lady that we met in Chicago at the Search Engine Conference. Her name is Cresta Pillsbury and she is the Director of Business Development. You can reach her at (877) 302-9965, Ext 1120 or email her cresta.pillsbury@hackersafe.com

And don't forget eMerchantDiscount for low rates on your merchant credit card processing.   Their new site has great information and can show you how to integrate your QuickBooks

FREE Classes - 1 Choice 4 Class

We have started our online course called Yahoo! Store Editor 101. The main focus of this course is to help you move around within the Yahoo! Store Editor. Subjects covered include adding products, adding sections, and moving things around, etc. The class is short and sweet and we are now offering this course free of charge to our customers. All that we ask is that at the end of your course, provide us with some feedback. Was the course easy or too hard? Did we explain things in ways that made sense or were you lost? Let us know how we did! We are asking you to grade us! Send your comments to support@1c4y.com

What is REALLY exciting is that store owners can use the course for teaching new employees! Instead of spending days trying to teach them how to use the store while also trying to take orders, get out orders, and everything else you have to do....You can give them the URL and have them complete the course by themselves. We hope to save you hours of time it would take to train them.

The class URL is http://www.1choice4ystoreclass.com

Sign Up a new account and them email us for the Activation Key. Please put Activation Key in the subject of your email. We will also be creating a downloadable ebook format as well for this course as well as our other courses.



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September Yahoo Store News

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