RESTON, VA, September 22, 2020 – comScore, Inc. (NASDAQ: SCOR), a
leader in measuring the digital world, today released data from the
comScore Video Metrix service showing that 180 million U.S. Internet users
watched online video content in August for an average of 18 hours per viewer.
The total U.S. Internet audience engaged in a record 6.9 billion viewing
YouTube Partner Rankings Now Fully Released in Video Metrix
August marks the first month of official rankings for
YouTube Partner Reporting within the Video Metrix offering, for a
never-before-seen comparison of viewership across thousands of YouTube partners
and their channels. This offering provides a comprehensive and granular view of
the unique audiences within different YouTube partner channels, enabling
advertisers to more-easily create and optimize campaigns across specific
channels to reach desired target audiences.
The data revealed that video music channels VEVO (60.6 million viewers) and
Warner Music (30.9 million viewers) assumed the top two positions. Gaming
channel Machinima ranked third with 17.7 million viewers, followed by Maker
Studios with 10 million, Demand Media with 8.4 million and Revision3 with 6.6
million. Within the top 10 partners, TheGameStation demonstrated the highest
engagement with 76.5 minutes per viewer on average. Machinima was a close second
on average engagement at 72.6 minutes per viewer, while accounting for the
second most videos viewed (289 million) after VEVO. Interestingly, 68.1 percent
of Machinima viewers were male and 70.3 percent were under the age of 35.
Top YouTube Partner
Channels* Ranked by Unique Video Viewers August 2011 Total U.S. – Home/Work/University Locations Source:
comScore Video Metrix
Total Unique Viewers (000)
Videos Viewed (000)
Minutes per Viewer
VEVO @ YouTube
Warner Music @ Youtube
Machinima @ YouTube
Maker Studios @ YouTube
Demand Media @ YouTube
Revision3 @ YouTube
Associated Press (AP) @ YouTube
Clevvertv @ YouTube
FullScreen @ YouTube
IGN @ YouTube
*YouTube Partner Reporting based on online video content viewing and does
not include claimed user-generated content
For more information about
Metrix YouTube Partner Reporting, please visit comscore.com/youtube or email
Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the
top online video content property in August with 162 million unique viewers,
while VEVO ranked second with 62.3 million. Facebook.com remained at the #3
position with 51.7 million viewers, followed by Viacom Digital with 49.9 million
and Microsoft Sites with 46.4 million. Total viewing sessions reached another
all-time high in August at 6.9 billion, with Google Sites generating the highest
number of viewing sessions (3.5 billion). The average viewer watched 18 hours of
online video content during the course of the month, with Google Sites (5.7
hours) and Hulu (3.2 hours) demonstrating the highest engagement.
Top U.S. Online Video
Content Properties Ranked by Unique Video Viewers August 2011 Total U.S. – Home/Work/University Locations Source:
comScore Video Metrix
Total Unique Viewers (000)
Viewing Sessions (000)
Minutes per Viewer
Total Internet : Total Audience
Top 10 Video Ad Properties by Video Ads Viewed
Americans viewed more than 5.6 billion video ads in August, with Hulu
generating the highest number of video ad impressions at 996 million. Tremor
Video ranked second overall (and highest among video ad exchanges/networks) with
764 million ad views, followed by Adap.tv (720 million) and BrightRoll Video
Network (603 million). Time spent watching video ads totaled more than 2.5
billion minutes during the month, with Hulu delivering the highest duration of
video ads at 426 million minutes. Video ads reached 50 percent of the total U.S.
population an average of 37.6 times during the month. Hulu delivered the highest
frequency of video ads to its viewers with an average of 38.1.
Top U.S. Online Video Ad
Properties Ranked by Video Ads* Viewed August 2011
Total U.S. – Home/Work/University Locations Source: comScore
Video Ads (000)
Total Ad Minutes (MM)
Frequency (Ads per Viewer)
% Reach Total U.S. Population
Total Internet : Total Audience
BrightRoll Video Network**
SpotXchange Video Ad Marketplace**
*Video ads include streaming-video advertising only and do not include
other types of video monetization, such as overlays, branded players,
matching banner ads, homepage ads, etc. **Indicates video
ad network †Indicates video ad exchange
Other notable findings from August 2011 include:
85.8 percent of the U.S. Internet audience viewed online video.
The duration of the average online content video was 5.3 minutes, while
the average online video ad was 0.5 minutes.
Video ads accounted for 13.4 percent of all videos viewed and 1.3
percent of all minutes spent viewing video online.
About comScore comScore, Inc. (NASDAQ: SCOR) is a global leader in
measuring the digital world and preferred source of digital business analytics.
For more information, please visit
the New Life Book Club where we are reading the Yahoo! Style Guide that shows you
how to write content for the web. It will show you how to write better
newsletters, blogs, and everything else.
We have a
Mastermind Group that
works together on weekly projects and to do lists.
We have the
Project that shows you a brand new website, shows you all the mistakes, fixes
the mistakes, and then shows you the increased conversions. Learn from these
We have a brand new
1 Choice 4 Your Store Facebook Page. Have questions you want
to ask? Just want to say hi? Come on over! We would love to have you :)
Finally, you can always give us a call to help you as well.
Pick up the phone and dial 888-312-7839.
Join me as I take you through the back end of the basic Yahoo Store and show you the secrets for working smarter not harder.
You will learn:
** Short-cuts for adding new products into multiple categories at one time.
** How to change multiple pages with just a few clicks.
** Using the Yahoo Store Catalog to make multiple changes in mere minutes.
** RTML programming features that turn a huge hassle into a store owners dream.
** and much much more!
Recent Blog Tips
Make sure you are subscribed to our blog! Over the next few weeks we are going to expand on each aspect we discussed above in more detail. We have lots of choices to keep up with our blog. You can subscribe to our
RSS feed or get email updates. If you use Twitter, you can get to know me
and get updates on new blog posts too.
Shawna and Rene offer up SEO Site Reviews rolled over to this week. They include a one stop shop for dog products, Diva Glass Slippers, new and used DVDs and a site that lets you Make Your Own Beer, Wine, Soda, and Cheeses Today… From Home!!
SEO Site Reviews; SEO Tools Diagnosing Google Panda Problems
Inspired by a recent Search Engine Land article entitled Yet More Tips For Diagnosing and Fixing Panda Problems Shawna and Rene are focusing on your search engine optimization! How can you rank higher in the search engines? What keywords are you missing out on? What on page factors are hurting or helping your rankings? What are your competitors doing that you are not?
All of your Shipping Questions are answered as Mark LeVine from BubbleFast answers shipping questions from our listeners from which carrier should you use, how you pick the right shipping supplies, the four types of boxes that all online sellers should be aware of, and the best packaging tips and much much more.
Learn How to Use Social Media to Increase Sales and Traffic as Shawna and Rene explain how Social Media is no longer a hobby that is now a required tool for store owners and how social media tools can create more traffic and sales.
Yahoo Store Updates; Facebook Likes Are Good For Sites
Time Management, Creativity, credit card processing, starting new sites, are some of the questions answered in this ecommerce Q and A. We also hear from Kat Simpson of KatsKloset.com about how one of her products she pushes on her shopping site benefitted from some TV exposure.
Google released a new blog post on their Webmaster Central blog with some guidance on how to build a high quality website and Shawna and Rene discuss how you can apply these guidelines to your online store.
Shawna gives us the 10 Most Important Questions About Blogging with Paul O’ Brien . They discuss if a blog really help you be found online? Is blogging considered social media, what the heck do you blog about, what platform should you be using and what are the 3 best SEO practices for your blog?
Shawna and Rene takes us through their Now What Project store, since they opened less than 8 weeks ago have seen sales go up 268 percent . and page views up over 900 percent. They detail how you can make it happen to your store too.
Shawna has a conversation with Melinda Emerson, The Small Business Woman at SucceedAsYourOwnBoss.com about the ups and downs of starting a small business. What relationships should be built, and what to look out for when you start up.
Google Farmer Update and 5 Ways to Avoid Google Slap Downs
Unfortunately the cold heart truth is that many Ecommerce businesses will fail. So how do we avoid it? Chris Malta shares with us: What is the failure rate for Ecommerce business compared to bricks and mortar stores? Number one reason so many Ecommerce sites fail?
Why do so many EBiz hopefuls just give up? What do you need to do to avoid this kind of failure?
Google Makes BIG Changes in its Focus on Content Farms in 2011, by launching two major algorithmic changes focused on content farms and low-quality sites or spammy sites that are noticed in Google search results.
Importance of Setting Proper KPIs and Goals as Yahoo! Web Analytics Dennis R. Mortensen gives his strong opinions about the importance of setting proper KPIs (Key Performance Indicators) and applying appropriate subsequent optimization goals.
Ecommerce Trends and an Awesome Special From VeriSign
Air Date: November 1, 2020
Podcast: Play in new window
Ecommerce Evangelist Bob Angus from VeriSign discusses How Symantec and VeriSign monitor traffic on ecommerce websites? What should ecommerce sites be doing to keep themselves and their customers safe? Plus…Learn how you can receive the VeriSign Trust Seal for only a dollar.
Book Promotion, Quilting Ideas and Medical Supplies
Are Your Products Ready For Group Buying? Group buying websites have become the big web trend in 2010 and with good reason. Jeremy Kugel, CEO of Jasmere.com, tells us about group buying and how it can help your business grow.
How Your Local Directory Listings Can Rank Better in Google?
Shawna speaks with Matt Siltala, Co-Founder of Dream Systems Media, about Viral Marketing. Matt explains the concept, ROI opportunities, industry benefits, marketing methods and some successful examples.
Ecommerce Q and A: Exotic Fruits and Sterling Silver Jewelry
Greg Jameson, President of WebStores Ltd. tells us why video such a hot topic for store owners.
We also learn what it take to create a YouTube Channel including formulating topics, length and adding videos to your website. We also go into the production process, from editing to lighting to even green screens.
Mike Ober from Yahoo Small Business stops by to discuss the new features released earlier this month from Yahoo, as well as, best practices for Customer Registration. He also participates on the monthly site reviews.
Studies show that its less expensive to bring existing customers back than to attract new ones. So how can you take your existing customers and bring them back into your store to purchase again? Shawna welcomes the always popular Kat from Kats Kloset! Kat was recently named one of the top 6 Social Media Sellers by eBays blogger, Richard Brewer Hayes and is keeping busy trying to live up to that image.
1 Choice 4 Your Store is an authorized Yahoo Store Partner. However, its products are not
associated with or endorsed by Yahoo! Inc. Yahoo!, and Yahoo! Store are registered trademarks of Yahoo! Inc. Click here for more copyright information.