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September 2011 Yahoo Store News Part 2

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RESTON, VA, September 22, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 180 million U.S. Internet users watched online video content in August for an average of 18 hours per viewer. The total U.S. Internet audience engaged in a record 6.9 billion viewing sessions.

YouTube Partner Rankings Now Fully Released in Video Metrix

August marks the first month of official rankings for comScore YouTube Partner Reporting within the Video Metrix offering, for a never-before-seen comparison of viewership across thousands of YouTube partners and their channels. This offering provides a comprehensive and granular view of the unique audiences within different YouTube partner channels, enabling advertisers to more-easily create and optimize campaigns across specific channels to reach desired target audiences.

The data revealed that video music channels VEVO (60.6 million viewers) and Warner Music (30.9 million viewers) assumed the top two positions. Gaming channel Machinima ranked third with 17.7 million viewers, followed by Maker Studios with 10 million, Demand Media with 8.4 million and Revision3 with 6.6 million. Within the top 10 partners, TheGameStation demonstrated the highest engagement with 76.5 minutes per viewer on average. Machinima was a close second on average engagement at 72.6 minutes per viewer, while accounting for the second most videos viewed (289 million) after VEVO. Interestingly, 68.1 percent of Machinima viewers were male and 70.3 percent were under the age of 35.

Top YouTube Partner Channels* Ranked by Unique Video Viewers
August 2011
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property Total Unique Viewers (000) Videos Viewed (000) Minutes per Viewer
VEVO @ YouTube 60,558 788,315 59.9
Warner Music @ Youtube 30,929 197,574 29.1
Machinima @ YouTube 17,679 289,201 72.6
Maker Studios @ YouTube 9,960 89,271 37.6
Demand Media @ YouTube 8,385 26,288 10.9
Revision3 @ YouTube 6,563 23,150 16.5
Associated Press (AP) @ YouTube 5,696 11,492 7.4
Clevvertv @ YouTube 5,445 11,858 8.6
FullScreen @ YouTube 5,311 19,524 15.4
IGN @ YouTube 5,096 18,570 15.9

*YouTube Partner Reporting based on online video content viewing and does not include
claimed user-generated content

For more information about comScore Video Metrix YouTube Partner Reporting, please visit comscore.com/youtube or email youtube@comscore.com.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in August with 162 million unique viewers, while VEVO ranked second with 62.3 million. Facebook.com remained at the #3 position with 51.7 million viewers, followed by Viacom Digital with 49.9 million and Microsoft Sites with 46.4 million. Total viewing sessions reached another all-time high in August at 6.9 billion, with Google Sites generating the highest number of viewing sessions (3.5 billion). The average viewer watched 18 hours of online video content during the course of the month, with Google Sites (5.7 hours) and Hulu (3.2 hours) demonstrating the highest engagement.

Top U.S. Online Video Content Properties Ranked by Unique Video Viewers
August 2011
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property Total Unique Viewers (000) Viewing Sessions (000) Minutes per Viewer
Total Internet : Total Audience 180,379 6,908,009 1,080.0
Google Sites 162,050 3,536,489 343.5
VEVO 62,285 519,702 60.9
Facebook.com 51,651 186,106 17.6
Viacom Digital 49,906 317,001 67.6
Microsoft Sites 46,436 250,741 45.2
Yahoo! Sites 45,475 237,973 46.3
AOL, Inc. 40,671 260,666 54.7
Turner Digital 33,040 130,131 31.0
Hulu 26,413 166,500 192.4
NBC Universal 24,994 71,491 14.6

Top 10 Video Ad Properties by Video Ads Viewed

Americans viewed more than 5.6 billion video ads in August, with Hulu generating the highest number of video ad impressions at 996 million. Tremor Video ranked second overall (and highest among video ad exchanges/networks) with 764 million ad views, followed by Adap.tv (720 million) and BrightRoll Video Network (603 million). Time spent watching video ads totaled more than 2.5 billion minutes during the month, with Hulu delivering the highest duration of video ads at 426 million minutes. Video ads reached 50 percent of the total U.S. population an average of 37.6 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 38.1.

Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed
August 2011
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property Video Ads (000) Total Ad Minutes (MM) Frequency (Ads per Viewer) % Reach Total U.S. Population
Total Internet : Total Audience 5,660,055 2,567 37.6 49.9%
Hulu 995,610 426 38.1 8.6%
Tremor Video** 763,802 425 12.9 19.6%
Adap.tv† 720,079 413 12.0 19.9%
BrightRoll Video Network** 602,751 358 7.6 26.3%
Specific Media** 494,775 248 7.0 23.3%
TidalTV.com** 442,506 259 7.3 20.2%
Auditude, Inc.** 349,919 210 8.6 13.5%
Viacom Digital 320,360 139 13.1 8.1%
SpotXchange Video Ad Marketplace** 289,128 178 8.0 12.0%
Microsoft Sites 247,651 110 9.7 8.4%

*Video ads include streaming-video advertising only and do not include other types of
video monetization, such as overlays, branded players, matching banner ads,
homepage ads, etc.
**Indicates video ad network
†Indicates video ad exchange

Other notable findings from August 2011 include:

  • 85.8 percent of the U.S. Internet audience viewed online video.
  • The duration of the average online content video was 5.3 minutes, while the average online video ad was 0.5 minutes.
  • Video ads accounted for 13.4 percent of all videos viewed and 1.3 percent of all minutes spent viewing video online.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.



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We have the New Life Book Club where we are reading the Yahoo! Style Guide that shows you how to write content for the web. It will show you how to write better newsletters, blogs, and everything else.



We have a Mastermind Group that works together on weekly projects and to do lists.



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Finally, you can always give us a call to help you as well. Pick up the phone and dial 888-312-7839.


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Featured Video Tutorial
Join me as I take you through the back end of the basic Yahoo Store and show you the secrets for working smarter not harder. You will learn: ** Short-cuts for adding new products into multiple categories at one time.

** How to change multiple pages with just a few clicks.

** Using the Yahoo Store Catalog to make multiple changes in mere minutes.

** RTML programming features that turn a huge hassle into a store owners dream.

** and much much more!



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Recently Interviewed

1 Choice 4 Your Store is proud and honored to host Ecom Experts on WebmasterRadio.fm

We have had the privilege of interviewing some of the most amazing guests and hope you enjoy listening to the interviews as much as we enjoyed doing them!

If you have missed any of our shows, you can click on the links below.

Air Date: September 19, 2011

Shawna and Rene offer up SEO Site Reviews rolled over to this week. They include a one stop shop for dog products, Diva Glass Slippers, new and used DVDs and a site that lets you Make Your Own Beer, Wine, Soda, and Cheeses Today… From Home!! Air Date: September 12, 2011

Inspired by a recent Search Engine Land article entitled Yet More Tips For Diagnosing and Fixing Panda Problems Shawna and Rene are focusing on your search engine optimization! How can you rank higher in the search engines? What keywords are you missing out on? What on page factors are hurting or helping your rankings? What are your competitors doing that you are not? Air Date: August 8, 2011

Talking Ecommerce Blogging with Russel Walraven from Kabbage, plus Learn about the 30 Day Blogging Challenge whereby you blog at least once a day, for 30 days straight from your online stores blog. Air Date: August 1, 2011

All of your Shipping Questions are answered as Mark LeVine from BubbleFast answers shipping questions from our listeners from which carrier should you use, how you pick the right shipping supplies, the four types of boxes that all online sellers should be aware of, and the best packaging tips and much much more. Air Date: July 26,, 2011

Shawna and Rene take some ecommerce questions and offer site reviews for websites on HDTV, specialty fruit, inspirational expressions, GPS Rentals, silver and more. Air Date: July 19, 2011

Learn How to Use Social Media to Increase Sales and Traffic as Shawna and Rene explain how Social Media is no longer a hobby that is now a required tool for store owners and how social media tools can create more traffic and sales. Air Date: May 23, 2011

Rene takes us through Yahoo Store Updates, Paypal Maintenance and a Danny Sullivan Search Engine Land post entitled By The Numbers: How Facebook Says Likes and Social Plugins Help Websites Air Date: May 16, 2011

Time Management, Creativity, credit card processing, starting new sites, are some of the questions answered in this ecommerce Q and A. We also hear from Kat Simpson of KatsKloset.com about how one of her products she pushes on her shopping site benefitted from some TV exposure. Air Date: May 9, 2011

Google released a new blog post on their Webmaster Central blog with some guidance on how to build a high quality website and Shawna and Rene discuss how you can apply these guidelines to your online store. Air Date: May 2, 2011

Shawna updates us on the Now What Project, which to date has had over $12,000 in sales in just 3 months, increasing sales from March to April by over 150 percent. Air Date: April 18, 2011

Shawna and Rene take us inside the changes on the Now What Project website, which is only 2 and 1/2 months old, has resulted in 64 sales in the past 17 days. Air Date: April 5, 2011

Shawna gives us the 10 Most Important Questions About Blogging with Paul O’ Brien . They discuss if a blog really help you be found online? Is blogging considered social media, what the heck do you blog about, what platform should you be using and what are the 3 best SEO practices for your blog? Air Date: March 28, 2011

Shawna and Rene takes us through their Now What Project store, since they opened less than 8 weeks ago have seen sales go up 268 percent . and page views up over 900 percent. They detail how you can make it happen to your store too. Air Date: March 22, 2011

Shawna has a conversation with Melinda Emerson, The Small Business Woman at SucceedAsYourOwnBoss.com about the ups and downs of starting a small business. What relationships should be built, and what to look out for when you start up. Air Date: March 14, 2011

Shawna discusses the Google Farmer Update and she asks the question Is the Farmer Update a BIG Deal? and she also offers 5 Ways to Avoid Google Slap Downs. Air Date: February 22, 2011

Shawna offers up a pre-party to get ready for 30 webinars lined up for the upcoming New Life Event. We hear from presenting speakers Kat Simpson, John Lawson and Phedra Stockstill. Air Date: February 15, 2011

Unfortunately the cold heart truth is that many Ecommerce businesses will fail. So how do we avoid it? Chris Malta shares with us: What is the failure rate for Ecommerce business compared to bricks and mortar stores? Number one reason so many Ecommerce sites fail? Why do so many EBiz hopefuls just give up? What do you need to do to avoid this kind of failure? Air Date: February 8, 2011

Shawna discusses the Biggest SEO Mistakes Online Retailers Make With small business owner, online retailer, search marketing / e-commerce consultant, and Yahoo! Store developer Rob Snell. Air Date: February 1, 2011

Google Makes BIG Changes in its Focus on Content Farms in 2011, by launching two major algorithmic changes focused on content farms and low-quality sites or spammy sites that are noticed in Google search results. Air Date: January 24, 2011

Online Store Owners, Worried About Tax Time? Start the New Year right and learn what you need to know for your Ecommerce store now, that will make next years year end taxes a breeze! Air Date: January 10, 2011

Learn how to save money on your credit card processing fees with Marlon Harris, the Vice President of Sales and Marketing for eMerchant Air Date: December 14, 2010

Anita Crook created the Pouchee and it has become the 2 Million Dollar Christmas Idea. Air Date: November 30, 2010

Ecommerce Q and A involves Optimizing for Holiday Shopping and Cyber Monday as Shawna and Rene look at online stores including a handmade Christmas decorations site. Air Date: November 22, 2010

Social Ecommerce and Last Minute Holiday Conversion Tips as Shawna and guest Fredrick Nijm from Addoway.com feature tips you can implement today to start seeing results tomorrow. Air Date: November 16, 2010

Importance of Setting Proper KPIs and Goals as Yahoo! Web Analytics Dennis R. Mortensen gives his strong opinions about the importance of setting proper KPIs (Key Performance Indicators) and applying appropriate subsequent optimization goals. Air Date: November 1, 2010

Ecommerce Evangelist Bob Angus from VeriSign discusses How Symantec and VeriSign monitor traffic on ecommerce websites? What should ecommerce sites be doing to keep themselves and their customers safe? Plus…Learn how you can receive the VeriSign Trust Seal for only a dollar. Air Date: October 25, 2010

Book Promotion, Quilting Ideas and Tips, Medical Supplies and more as Shawna and Rene offer site reviews and analysis in their end of month Ecommerce Q and A. Air Date: October 25, 2010

Book Promotion, Quilting Ideas and Tips, Medical Supplies and more as Shawna and Rene offer site reviews and analysis in their end of month Ecommerce Q and A. Air Date: October 19, 2010

Are Your Products Ready For Group Buying? Group buying websites have become the big web trend in 2010 and with good reason. Jeremy Kugel, CEO of Jasmere.com, tells us about group buying and how it can help your business grow. Air Date: October 11, 2010

Can local directories help my site rank better in Google?? We learn the answer to these and other questions with Mark Munroe from MerchantCircle.com. Air Date: October 4, 2010

Shawna speaks with Matt Siltala, Co-Founder of Dream Systems Media, about Viral Marketing. Matt explains the concept, ROI opportunities, industry benefits, marketing methods and some successful examples. Air Date: September 27, 2010

Shawna and Rene present their end of month Ecommerce Q and A. They review different ecom sites this month showcasing Exotic Fruits, Sterling Silver Jewelry, Thin Wallets, and medical tests. Air Date: September 20, 2010

Dave Davies, CEO of Beanstalk Search Engine Optimization Inc, discusses How Does Google Instant Affect Your Traffic and Sales. We also learn how it will affect PageRank, traffic and sales. Air Date: September 14, 2010

Greg Jameson, President of WebStores Ltd. tells us why video such a hot topic for store owners. We also learn what it take to create a YouTube Channel including formulating topics, length and adding videos to your website. We also go into the production process, from editing to lighting to even green screens. Air Date: August 30, 2010

Mike Ober from Yahoo Small Business stops by to discuss the new features released earlier this month from Yahoo, as well as, best practices for Customer Registration. He also participates on the monthly site reviews. Air Date: August 23, 2010

Studies show that its less expensive to bring existing customers back than to attract new ones. So how can you take your existing customers and bring them back into your store to purchase again? Shawna welcomes the always popular Kat from Kats Kloset! Kat was recently named one of the top 6 Social Media Sellers by eBays blogger, Richard Brewer Hayes and is keeping busy trying to live up to that image.


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September 2011 Yahoo Store News Part 2

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