Home > News And Information > Newsletter > September 2012 Yahoo Store News

September 2012 Yahoo Store News


Factors Influencing Online Shopping


Yes it’s that time again. Less than 3 months until the Holiday Season. Are you thinking about your sales for this coming season? You should already have a marketing plan for next year’s gift giving seasons such as Mother’s Day and Father’s Day. Too soon you say? Not soon enough we say.

Most information about what worked on your site or what didn’t work can be documented along the way so the past writes your future marketing plan. Analyze what worked, re-engineer what didn’t, and contact your customers to see what their needs are for the holiday.

ComScore, Inc. has a wonderful white paper out that is must for your reading list –

Introducing the Online Shopping Customer Experience Study

Be sure to read it in its entirety.

We are listing three of our own concerns for your website in this month’s newsletter.

Let’s go over three things you can do to increase your holiday sales:

Shipping - Shopping Cart - Survey



According to the findings from comScore, Inc., although free shipping will help the sell, online shoppers are willing to pay more to get their products faster. And their big concern is exactly when their product will arrive.

Now let’s review your shipping policy:

Is your shipping policy simple? If your policy is complicated, your customers become confused and move on to another store. Keep it very simple.

Does your policy clearly state your shipping charge? Do you have a flat rate for shipping? Not all businesses can offer free shipping, but can you offer free shipping after buying a certain dollar amount? This has been known to increase the average order value. But if you set a price, base it on your products. If most of your orders are under $25.00, offer free shipping on all orders over $30. And always test what works the best.

Do you offer different methods of shipping? Do you offer faster shipping at a higher cost? This is going to be very important in the middle of December. Check with your shippers and verify their policy to ensure yours will match.

Does your shipping policy accurately describe when you ship your products? Some businesses receive orders and ship the next day, others will ship 2 or 3 days later. This can have a huge impact on when the product is delivered.

If you have a Yahoo! Merchant Solutions Store, you can provide updated information to your customer. On the Order Page, you have several options to update your customer including "Will ship within 24 hours”, "Will ship in 2-3 days” etc. Once you have shipped your product, be sure to go back to the order and select the shipping method and tracking information. Your customer will receive an email with the latest information as well direct them to the shipping vendor’s page to track their package. Run a test order and review the emails that are being sent to your customer to ensure your policies are consistent.

Shopping Cart


Cart abandonment can be huge if your shopping cart does not display trust. Be sure you Shopping Cart matches the look and feel of your site. A completely different looking shopping cart will cause a flight response and no sale.

Provide links to your policies so if there are any questions, they can be answered quickly.

Display your telephone number with the call to action of "Any Questions? Call now!”

Make sure shipping charges are correctly calculated. Run test orders if you change anything in your Store Control Panel.

Provide information about your estimated delivery times.



ComScore provided their information by conducting a focus group to survey online shoppers’ experiences. Have you taken a survey of your customers to see if they are satisfied with their experience on your site? You can set this up through third party vendors such as SurveyMonkey but is that personal enough?

What did you say – "Personal Survey? How can I take a Personal Survey?” Easy – Call your customers and ask:

  • "How did you find us?”
  • "Was the product everything we said it would be?"
  • "Was the product everything we said it would be?"
  • "Was the product everything we said it would be?"
  • "Was it easy finding the product on our site?"
  • "Was the product delivered on time?"

Then thank them for the information and offer a discount on future orders. This is a great time to ask for another order.

No time to do this yourself? Contact 1 Choice 4 Your Store. As Ecommerce Experts, we know you need information to make decisions. Analytics is great but does it tell you what your customers want and need? Learn about your customer’s experience and make it better. This is critical knowledge you need to know.

Check out more information about our Personal Customer Contact Survey for exactly how it works.


Shawna Seigel

Shawna Seigel
(Formally Shawna Fennell but I got married on the Fourth of July in 2010!) Click To See Pictures


New Services

Group Coaching

- Meet with us weekly and learn how to create more traffic, sales, and conversions for your webiste!

SEO Consulting

- Along with monthly reports, work directly with Shawna as she provides you a step by step plan each month for increasing sales and conversions.

L.O.C.K. Method for SEO

- This is the program for busy store owners! You get monthly reports, one hour meetings each month with Shawna, and we will work on building your SEO too!

Featured Video Tutorial
This tutorial is from our weekly Group Coaching Meeting and will walk you through step by step on how to create a custom 404 error page for your Yahoo Ecommerce Store.

The link that we use as a reference can be found by going to:


Recent Blog Tips

Recently Interviewed

1 Choice 4 Your Store is proud and honored to host Ecom Experts on WebmasterRadio.fm

We have had the privilege of interviewing some of the most amazing guests and hope you enjoy listening to the interviews as much as we enjoyed doing them!

If you have missed any of our shows, you can click on the links below.

Bacon Freaks Website Brings Home The Bacon
Air Date: July 31, 2012, 2012

From Bacon Freak to products featured on FOX, NBC, and ABC. Shawna learns the scrumptious story behind this website with Rocco Loosbrock, the founder and creator of Bacon Freak.
The Interviewer Becomes the Interviewee
Air Date: July 24, 2012, 2012

The Interviewer Becomes the Interviewee as Shawna asks listeners what motivates you to strive in your business, plus she discusses the Now What Project, the 1choice4quilting.com website. Creating a Successful Online Store with John Lawson AKA @ColderIce Air Date: July 17, 2012, 2012

Learn what it takes to create a successful online store from John Lawson AKA ColderIce, one of eBays most productive sellers and the success of his efforts earned him the recognition as a small business representative on a nationally broadcast American Express commercial.
What Does it Take to Run a Successful Online Store?
Air Date: July 10, 2012, 2012

What Does it Take to Run a Successful Online Store? Shawna speaks with a successful online store owner in Michelle Chance-Sangthong about How she get started online? What obstacles did she overcome? What special tools does she have in her back pocket? What tips does she have to help new store owners?
Can Video Really Help Sell More Products?
Air Date: June 26, 2012, 2012

Can Video Really Help Sell More Products? Shawna helps us leanr the answers with Christian Briggs, co-founder of Cinsay, has created a next generation eCommerce, viewer interactive, video-based platform for any size businesses.
Sales Down? 5 Tips to Help You Increase Sales
Air Date: May 22, 2012, 2012

Sales Down? 5 Tips to Help You Increase Sales as Shawna and Rene offer 5 tips for increasing sales, with some new tips that you might have not heard before.
Finance and Taxes 101 for eCommerce Site Owners
Air Date: May 15, 2012, 2012

Talking Finance and Taxes 101 for eCommerce Site Owners as we hear from Steven Aldrich, CEO of Outright. They have an awesome tool for helping you to organize your finances.
Google Penguin and Panda Updates and 52 Changes That Affect Search Results
Air Date: May 8, 2012, 2012

More on Google Penguin and Panda Updates and 52 Changes That Affect Search Results as Shawna follows up on the discussion from the last episode on Google Penguin Update, Negative SEO, and Link Warnings. She welcomes on BeanstalkSEO CEO/Founder and co-host of Webcology, Dave Davies.
Google Penguin Update, Negative SEO, and Link Warnings
Air Date: May 1, 2012, 2012

Google Penguin Update, Negative SEO, and Link Warnings as Shawna goes through what she read up researching the latest algorithmic updates from Google shaking up site rankings.
How Much Would You Save if Someone Else Did Your Shipping?
Air Date: April 24, 2012, 2012

How Much Would You Save if Someone Else Did Your Shipping? Find out about Fulfillment by Amazon as well as the many tools available to help you work smarter not harder.
Are You Using LinkedIn to Build Your Business?
Air Date: April 17, 2012, 2012

Are You Using LinkedIn to Build Your Business? Shawna speaks to Chuck Hester, a pay it forward power networker on LinkedIn, who explains how important is LinkedIn to business and customer relations and how social media is the be-all, end-all in marketing for business.
Storage Locker Auctions for Fun and Profit
Air Date: April 10, 2012, 2012

Shawna speaks with the author of Storage Locker Auctions for Fun and Profit, Danni Ackerman. Learn what has Danni learned working for the auction companies that regular attendees may not know about? What would you tell someone who is brand new to store locker auctions? What you should bring with you when bidding? What fun things has Danni found inside a locker?
Behavioral Targeting
Air Date: April 3, 2012, 2012

Shawna discusses Behavioral Targeting with Peter Bourne, the CEO at Spring Metrics. Learn how to present content that is relevant to individual visitors.
Social SEO Strategies; Combating Content Theft; Ways for Writing Great Content
Air Date: March 27, 2012, 2012

Social SEO Strategies, Combating Content Theft, Ways for Writing Great Content and Managing the Google Panda 4.4 Update as Shawna and Rene handle listener questions.
The Power of Habits � Are They Destroying Your Business?
Air Date: March 13, 2012, 2012

The Power of Habits � Are They Destroying Your Business? Shawna explains how this Charles Duhigg book has changed her life and how she looks at every single thing she does on a day to day basis physically, mentally, and financially.
SmartSourcing: Identifying and Selecting Products That Sell!
Air Date: March 5, 2012, 2012

SmartSourcing: Identifying and Selecting Products That Sell! How should sellers go about the process of getting good products to sell? How do established sellers branch out and expand the products they are selling? Do people need to sell in a niche to be successful? Ecommerce Marketing Strategist Lisa Suttora fills us in.
Google Panda 3.3 Updates
Air Date: February 28, 2012, 2012

Google Panda 3.3 Updates a bound as Shawna and Rene discuss the announcement of Google making changes to the algorithm To How It Evaluates Links and Local Search Rankings.

1 Choice 4 Your Store is an authorized Yahoo Store Partner. However, its products are not associated with or endorsed by Yahoo! Inc. Yahoo!, and Yahoo! Store are registered trademarks of Yahoo! Inc. Click here for more copyright information.

September 2012 Yahoo Store News

Copyright 2000-2015 1 Choice 4 Your Store - The Yahoo Store Design Experts. All rights reserved.
View Terms