Niche
marketing is the new byword in internet marketing. There's a whole buzz
about 'niche targeting' and 'micro niches'. But what does this mean for
your internet marketing efforts and what kind of niche can you make
money from?
If you have heard of an internet marketing principle called the
Long Tail Effect
you will know that, taken together, rare events can actually sum
together to account for a larger percentage of the total number
occurrences than the star players or 'top performers'. As a result
targeting a bunch of small niches with little competition can bring in
as much money for you as if you were targeting a single popular keyword
or area.
Indeed, as long as people are searching for information about it, just
about any niche can be profitable. Don't believe me? One of my niches
is Wild Food Recipes which is allied to a
Guide to Wild Foods. Both of which deal with sourcing and cooking edible wild plants. Now that's a pretty *micro* niche, right?
But I actually make decent money from these pages. Partly it's because
there's very little competition in this sector. Though like all
sections of my website I still had to do the SEO and the marketing. I
had to build links and get people to the pages. But because the
competition was smaller I really didn't have to do as much work as I
normally would.
As long as you can get traffic to your site and you have good content
and can continue adding content then just about any niche will work for
you. I even have a truly tiny niche on my site for Welsh
(Cymric) recipes
and even though there are only about 50 pages in total I'm getting 120
visitors a day to this section of the site. And that's just one niche.
Create 10 such niches and you have 1000 extra visitors, create 20 and
you have 2000 extra visitors.
This really is a case of the 'long tail' effect in action. The whole
point is that it's really, really easy to set up these micro niches and
you can keep on adding new ones to your site week in and week out. With
a little link building and some SEO they rapidly get listed in the
search engines and they can rapidly bring new traffic to your site.
More traffic means more income and more income means more freedom for
you. This is why niches are important and why micro niches that
everyone else ignores can make a real difference to your bottom line.
About the Author
Dyfed Lloyd Evans runs the Celtnet Articles
free article submission site. Use this to help build your back links.
You can see how he develops cooking-related micro niches on the Celtnet Recipes site.
